Social media meets digital marketing.
I’m Andrea Hey.
A Digital Marketer, Paid Social Expert, Content Writer and Artist.
I’m Andrea Hey, a passionate Social Media Manager with a proven track record of creating high-impact campaigns that elevate brand presence, engage audiences, and drive measurable growth. With extensive experience across B2B, tech, and entertainment industries, I specialize in leveraging both organic and paid media strategies to deliver exceptional results. I have worked across teams including Strategic Services, Demand Generation, Global Comms, and Customer Success.
What sets me apart is my ability to combine creative storytelling with advanced analytics tools like Google Analytics and Salesforce, ensuring every campaign is both innovative and impactful. I thrive on exploring emerging platforms, testing creative concepts, and optimizing performance to meet and exceed goals.
Team Leadership & Mentoring
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Strategic Planning & Analysis
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Asset/Agency Management
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Budgetary & Cost Control
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Customer Success Management
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Customer Segmentation
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Social Media Marketing
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SEO/SEM
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Campaign/Project Management
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Team Leadership & Mentoring • Strategic Planning & Analysis • Asset/Agency Management • Budgetary & Cost Control • Customer Success Management • Customer Segmentation • Social Media Marketing • SEO/SEM • Campaign/Project Management •
FAQs
What areas of digital marketing do you specialize in?
I have expertise in both paid and organic social media marketing, digital advertising, content strategy, and performance analysis. My experience spans across various industries, including entertainment, B2B tech, AI, and e-commerce, where I’ve managed high-budget campaigns and optimized ad performance for maximum ROI.
How have you collaborated with other teams in your roles?
I’ve worked cross-functionally with design, brand, analytics, and growth teams to develop and refine creative assets, ensure messaging consistency, and align campaigns with broader business goals. My ability to bridge creative and analytical thinking has helped drive success across various projects.
Have you worked beyond paid social media?
Yes! While I have deep expertise in paid social, I’ve also led organic strategies, developed content like blogs, ebooks, and white papers, managed executive and employee advocacy programs, optimized SEM and display campaigns, and managed full-funnel demand generation campaigns.
What industries have you worked in?
I have experience in entertainment, B2B tech, AI, e-commerce, media, and publishing. I’ve managed social media and paid campaigns for major TV networks, AI startups, SaaS companies, and online retailers, adapting my strategies to different audiences and goals.
What makes your approach to marketing unique?
I combine data-driven decision-making with a creative mindset. My experience in A/B testing, audience segmentation, and analytics allows me to optimize performance, while my background in content creation and branding ensures campaigns resonate emotionally with audiences.
What other skills do you bring to the table?
Beyond marketing, I have experience in community management, content moderation, web development (basic coding), video production, and journalism. I also have a strong background in writing, from ad copy to press releases and editorial content.