Professional Experience
Digital Media Management/NBC, San Francisco, CA
Paid Media Manager - NBC TV Network & Peacock
Contract
July 2024-Dec 2024
Developed persuasive ad copy for various deliverables, including on-ad text, headlines, and titles, maintaining impeccable branding consistency and attention to detail. Orchestrated campaign timelines and deliverables, ensuring projects were executed efficiently across diverse digital channels. Analyzed performance metrics to refine creative approaches and maximize audience reach, driving measurable results for each initiative.
● Spearheaded paid social media campaigns for NBC’s premiere season, driving engagement and visibility for flagship programs, such as Law & Order, America's Got Talent, The Voice, and the People's Choice Country Awards.
● Partnered with NBC’s creative team to design and optimize social media assets for A/B testing across platforms, such as Facebook, Instagram, TikTok, Roku City, and Complex.
Omneky AI, San Francisco, CA
Customer Success Manager - Paid Media
Full Time
April 2024-July 2024
Developed and executed comprehensive paid media strategies across digital channels, including SEM, paid social, display, and YouTube, to elevate brand visibility and performance for AI, technology, B2B, and e-commerce clients. Collaborated with brand and design teams to conceptualize and refine innovative creative assets, establishing dynamic feedback loop with rapid turnaround times. Optimized campaigns through meticulous performance analysis, implementing robust testing methodologies, and exploring emerging channels to expand audience reach. Enhanced traffic acquisition, drove high-quality leads, and achieved superior ROAS by leveraging data-driven insights and innovative targeting techniques.
● Directed and optimized paid media campaigns with budgets ranging from $50K to $100K per month, achieving 10-15% uplift in click-through rates (CTR) and significantly lowering cost-per-acquisition (CPA).
● Boosted sales and ensured maximum ROI by strategically managing high-performing advertising expenditures.
Khoros, San Francisco, CA
Social Media Manager - Organic & Paid (Sep 2023-April 2024)
Full Time
June 2019-April 2024
Crafted and executed integrated organic and paid social media strategy to amplify brand visibility, generate high-quality leads, and support end-to-end marketing initiatives. Aligned social media efforts with broader marketing objectives, driving engagement and conversions across multiple audience segments. Designed impactful campaigns that enhanced full-funnel marketing performance, contributing to measurable growth in brand presence and lead acquisition.
● Engineered results-driven approach to lead generation, leveraging paid social platforms to secure 90% of leads from key decision-makers through targeted 6Sense campaigns.
● Delivered 78% year-over-year growth in website traffic through strategic social media expansion and creation of compelling, unique brand voice.
● Enhanced ad performance on LinkedIn and Meta platforms, driving 30% increase in ROI on budget exceeding $500K.
● Introduced and scaled employee and executive advocacy programs, empowering brand ambassadors and thought leaders to engage 258K unique accounts monthly.
Marketing Campaigns Specialist (Oct 2020-Aug 2023)
Designed and executed innovative digital marketing strategies to enhance brand engagement, optimize content performance, and drive organic growth across various platforms. Spearheaded creation and management of data-driven campaigns, leveraging analytics to refine strategies and maximize reach. Collaborated with cross-functional teams to produce compelling content and align marketing efforts with business objectives. Conducted in-depth performance evaluations, implementing actionable insights to improve campaign efficiency and audience targeting. Leveraged industry trends and platform innovations to maintain competitive edge and deliver measurable results in organic digital marketing efforts.
● Increased audience reach by 20% each quarter through strategic use of emerging digital channels and development of high-value webinars, eBooks, and social content.
● Managed campaign budgets exceeding $30K, ensuring precise allocation and accurate financial forecasting.
● Elevated LinkedIn ad click-through rates by 18% using targeted A/B testing and refined audience segmentation, driving higher conversions and stronger ROI.
Marketing Campaigns Coordinator (Jun 2019-Oct 2020)
Directed high-impact social media projects for Fortune 500 and Fortune 100 companies, managing large budgets. Supported team of 50 professionals by providing strategic insights on social trends and managing community engagement, digital marketing strategies, creative asset development, and impactful copywriting. Fostered collaboration across teams to deliver innovative solutions and drive measurable results for diverse campaigns. Monitored industry shifts to adapt strategies, elevate brand presence, and optimize project performance across multiple platforms.
● Increased audience reach by 20% each quarter through strategic use of emerging digital channels and development of high-value webinars, eBooks, and social content.
● Amplified engagement by 240% for major tech clients, reaching over 57M users per campaign before internal teams transition.
● Led Facebook content strategy and creation for FAANG company, managing page with audience of 21M.
Liquor.com, San Francisco, CA
Social Media Assistant
Full Time
May 2018-Apr 2019
Developed and executed content strategies to drive engagement and audience growth across social platforms. Managed multi-channel editorial calendars, ensuring consistent and timely content publication. Monitored industry trends to create relevant articles and social posts, optimizing brand visibility and audience interaction.
● Increased social following and engagement through strategic community initiatives.
● Crafted compelling copy for social media and editorial content to enhance brand storytelling.
● Evaluated social media performance to refine content strategies and maximize referral traffic.
Roxie Theater, San Francisco, CA
Programming and Marketing Intern
Part Time
Oct 2017-Feb 2018
Supported programming and marketing efforts by optimizing film schedules and coordinating digital advertising strategies. Managed social media content and advertisements to enhance audience engagement and event attendance.
● Scheduled and executed paid social media campaigns across Twitter, Facebook, and Instagram.
● Assisted in web page design and content updates using WordPress and basic coding techniques.
● Created and customized press materials, event copy, and reviews for various film screenings and festivals.
SFFILM, San Francisco, CA
Press Office Intern
Part Time
Oct 2017-Feb 2018
Assisted with media relations and press logistics for the 60th SFFILM Festival. Coordinated outreach efforts to increase press coverage and streamline media access.
● Established relationships with journalists and distributed screeners for media coverage.
● Drafted press releases and promotional materials for festival events and screenings.
● Assisted in organizing press events and coordinating communications with media representatives.
USFCA/USFtv, San Francisco, CA
Video Producer
Part Time
Nov 2015-Oct 2017
Directed and produced video content for USFtv, leading creative development and production workflows. Managed student interns and collaborated with cross-functional teams to create high-quality media projects.
● Wrote, directed, and produced multimedia content, ensuring high production value and engagement.
● Mentored and assigned projects to student interns, overseeing their development and contributions.
● Gained hands-on experience with Adobe Creative Suite to enhance video/audio editing, and production quality.
Education
Bachelor’s Degree in Media Studies
University of San Francisco, San Francisco, CA
Aug 2014-Dec 2017
Master’s Degree in Energy Systems Management
University of San Francisco, San Francisco, CA
Aug 2025-Jun 2027 (Expected)
Awards & Honors
● Marketer of the Quarter, Q4 2022 – Khoros
● Summa Cum Laude – University of San Francisco
● National Collegiate Honors Society – University of San Francisco
● Dean’s Honor Roll – University of San Francisco
● Davie’s Scholar – University of San Francisco
● Alpha Sigma Nu Honors Society – University of San Francisco